From time to time we are asked to define what is meant by the terms Natural and Artificial flavoring used in Equine Challenge Horse Supplements.
Natural flavoring is the flavor that exists in the item naturally. For instance, flax has a taste, carrots and whole oats have a taste, a natural flavoring which will of course distinguish it as, in this case, flax. Natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.
Artificial flavor is anything that is “man made” and is used primarily to mask an unpleasant taste or smell. For instance, methionine, an amino acid and commonly used in horse supplements, is a very unpleasant smelling and tasting amino acid, but a very necessary amino acid for your horse. Copper and zinc are not pleasnt tasting minerals but most people wouldn’t know this because they will take these valuable minerals in a tablet form to avoid tasting the experience of the unpleasant taste.
The “molasses flavor” which is used in many of the Equine Challenge Supplements comes from a proprietary blend of vanilla notes, botanical extracts and some aroma chemicals (all chemicals are EU approved as they are naturally found in different extracts, plants, etc.). Aroma chemicals are derived from a form of botanical (plant material) extract. The most common are spices, nuts, herbs, fruits some flowers, cinnamon, cloves, ginger, lemon, nutmeg, orange, peppermint, spearmint, vanilla, violet and wintergreen.
We do offer an “all flavor removed” option for those who prefer the natural flavor of the milled flaxseed base along w/the flavor of the vitamins and minerals in our supplements.