Natural Flavors Used In Equine Challenge Supplements

Due to customer request, and in an effort to keep Equine Challenge Supplements as natural as possible, I am very pleased to announce that all natural flavoring is now being offered in all of the Equine Challenge Supplements that contain both natural and artificial flavoring (many of the Equine Challenge Supplements only contain natural flavorings…that which comes naturally from the ingredients in the supplement).

Artificial flavor is anything that is “man made.”  Natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.

The “molasses flavor” which is used in many of the Equine Challenge Supplements comes from a proprietary blend of vanilla notes, botanical extracts and some aroma chemicals (all chemicals are EU approved as they are naturally found in different extracts, plants, etc.).  Aroma chemicals are derived from a form of botanical (plant material) extract. The most common are spices, nuts, herbs, fruits some flowers, cinnamon, cloves, ginger, lemon, nutmeg, orange, peppermint, spearmint, vanilla, violet and wintergreen.

The first natural flavor in the line up being offered to our Equine Challenge Supplement customers is our natural “banana” flavor.  In the very near future natural apple and natural cherry will be offered.  Two processes can be used to obtain these flavors.  It can be distilled from actual fruits or created by a yeast or bacterial process.  As isoamylacetate is found in many fruits, it could be derived from any one fruit or many that contain that specific ester.

We have tested the new flavors and as usual, horses are loving it and eating it straight from the hand!

If you have any questions regarding the new flavor options, please let me know!